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Shopify SEO agency for stores that sell through search
AgencySEO is a Shopify SEO agency that grows organic revenue from collection and product pages. You pick a monthly plan online, pay, give us Search Console, GA4 and a Shopify staff account in the panel, and our technical SEOs and editors start with the fixes and pages that move sales.
Month-to-month, no setup fee, no sales call. Every fix, page and link appears in the panel with a monthly report on organic revenue.
- Prices on the page.
- Month-to-month.
- Cancel in your panel.
The platform is solid, the defaults are not
Shopify handles hosting, SSL and basic sitemaps well. The problems come from how stores grow: hundreds of collections, tags used as navigation, a theme changed three times, a dozen apps installed and removed, international markets added late. Each leaves something behind that splits ranking signals or slows pages. Our Shopify SEO services start with a crawl of the live store and a look at Search Console indexation reports, then we fix what costs the most revenue first.
The usual findings
| Issue | Why it hurts | What we do |
|---|---|---|
| /collections/x/products/y paths in internal links | Duplicate URLs for every product, crawl waste, diluted links | Edit theme templates so product links point to the canonical /products/y URL |
| Tag pages and filter URLs indexed | Thousands of thin near-duplicate pages | Noindex or canonical rules, robots.txt.liquid rules where needed, real collections for valuable combinations |
| Thin collection pages | Category terms go to marketplaces and competitors | Unique intro and buying guidance, internal links, FAQ, merchandising order |
| Slow theme | Poor Core Web Vitals, lower conversion | Image, font and script fixes in the theme, app clean-up |
| Leftover app code | Scripts load on every page after an app is removed | Find and remove snippets and theme app remnants |
| Missing or broken product schema | No price, availability or review data in results | Valid Product and Offer markup from the theme |
Your collections are your category pages
On Shopify, collections do the job category pages do on any other e-commerce site. They are where shoppers search with buying intent, such as "linen bedding sets" or "trail running shoes for women". Most stores leave them as a grid of products with a title. We turn priority collections into pages that deserve to rank: a short, useful intro above the grid, buying guidance below it, internal links to related collections, and FAQ content that answers the questions shoppers ask before they buy.
Collection structure and internal links
- A collection hierarchy that matches how shoppers search, not only how the warehouse is organized
- Smart collections for valuable attribute combinations instead of indexable tag pages
- Breadcrumbs and navigation that link parent and child collections
- Product pages that link back to their main collection and to close alternatives
On Scale and Enterprise, this becomes a full e-commerce category and faceted navigation program, covered in depth on our ecommerce seo agency page.
Speed is a ranking and revenue issue
Slow collection and product pages hurt both rankings and conversion. The common causes on Shopify are oversized images, render-blocking app scripts, heavy sliders and video in the first screen, and too many font files. Our technical seo services team measures Core Web Vitals from field data in Search Console and lab tests, then fixes the theme in priority order.
App bloat and leftover scripts
Uninstalling a Shopify app does not always remove its code. Snippets stay in theme.liquid, script tags keep loading, and old app blocks stay in templates. We audit every script the store loads, match it to an active app or flag it as orphaned, and remove what is no longer used, with your approval and a theme backup first. All theme changes happen on a duplicate theme, reviewed by your team before publishing.
Product schema that earns rich results
We make sure each product page outputs valid Product and Offer structured data with price, currency, availability and SKU or GTIN where you have them, plus review data only when the reviews are real and come from your review app. Valid markup supports rich results in Google and gives AI shopping answers clean facts about your products.
Variants
Variants usually belong on one product URL. Separate products for each color make sense only when shoppers search for that specific variant and the pages can carry unique content. We review your catalog and recommend which approach fits each product line, so you avoid thin duplicate pages and keep reviews and links consolidated.
Out-of-stock handling
- Temporarily out of stock: keep the page live, show availability correctly in schema, suggest alternatives
- Permanently discontinued with a successor: redirect to the replacement product
- Permanently discontinued with no successor: redirect to the closest collection, or keep the page with alternatives if it still earns traffic and links
Selling in several countries
Shopify Markets lets one store serve several countries and languages through subfolders or domains. It outputs hreflang tags, but the setup still needs care: translated content that reads naturally, market-specific collection content, correct currency and availability in schema, and no automatic redirects that block search engines from reaching each market. On Growth you can cover 2 markets, on Scale 5, on Enterprise 10. Our international seo agency page explains the hreflang and market expansion work.
Plan fit by store size
| Plan | Price per month | Fits | Monthly scope |
|---|---|---|---|
| Small | 1 500 USD | Single market store with a focused catalog | 25 priority keywords, up to 10 technical fixes, 2 new pages, 2 refreshes, 2 editorial links |
| Growth | 3 500 USD | Growing catalog, second market | 100 keywords, 2 markets, 6 new pages, 4 refreshes, 6 links, AI search visibility, quarterly competitor gaps |
| Scale | 7 500 USD | Large catalog, filters, several markets | 300 keywords, 5 markets, 14 pages, 8 refreshes, 14 links, e-commerce category and faceted navigation program, 1 CRO landing page test, dedicated senior strategist |
| Enterprise | 12 000 USD | Several stores or expansion stores, frequent theme releases | 10 markets, 24 pages, 12 refreshes, 24 links, migration support, release reviews, seats with roles |
Annual prepay saves 20 percent. Stores with large catalogs and filter-heavy navigation get the most from Scale, because the faceted navigation program and CRO tests are included. Moving to Shopify from another platform is covered by Enterprise migration support.
FAQ
What does a Shopify SEO agency do
A Shopify SEO agency fixes the platform-specific issues that hold stores back, such as duplicate product paths, indexed tag and filter pages, slow themes and leftover app code, and builds collection and product pages that rank for buying searches.
Do you need access to our Shopify admin
Yes, a staff account with permissions for themes, online store content and products. We work on a duplicate theme and your team approves changes before they go live. We do not need access to orders or customer data.
Are /collections/x/products/y URLs a problem
They are not a penalty because Shopify sets canonical tags, but they waste crawling and send internal links to non-canonical URLs. We change theme links so they point to the canonical product URL.
How do you handle filters and tag pages
Filter combinations that shoppers search for become real collections with their own content. Other combinations stay usable for shoppers but are kept out of the index with noindex, canonical or robots rules that fit your theme.
Can you help with Shopify Markets
Yes. We check hreflang output, redirects, translated content and market-specific schema, and we build content for each market on plans that include more than one market.
Is there a contract
No. Plans are month-to-month, with no setup fee, and you cancel in the panel. Annual prepay is optional and saves 20 percent.
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