Industries
Get your agent or brokerage site in front of people choosing where to buy, sell or hire a listing agent. Build a source of direct calls and lead forms with AgencySEO, on a monthly plan from 1 500 USD.
Enter your website to see technical issues and searches competitors already win. Compare monthly options on the pricing page.
Real estate SEO puts your agent or brokerage website in front of people searching for homes, neighborhoods and listing agents in your market, and turns those visits into calls and lead forms. AgencySEO starts at 1 500 USD per month, with no setup fee and no contract. Allow four to eight months for steady results from neighborhood and market pages, depending on your market and starting point.
Portal leads are quick to start, but you rent the audience and often share every inquiry. SEO builds a source that belongs to your own site, at the cost of patience.
| Channel | Where it wins | Tradeoff | What to measure |
|---|---|---|---|
| Zillow and Realtor.com leads | Filling a pipeline gap quickly | Inquiries can be shared with other agents and pricing depends on your zip codes and the platform terms. | Cost per closed transaction after referral fees |
| Paid search and social ads | Testing a new market or listing launch | Spend stops the traffic when the budget stops. We do not manage paid ads. | Cost per qualified lead and per appointment |
| SEO and map pack work | Owned inquiries from neighborhood, buyer and seller searches | Results take months and large brokerage sites are strong competition. | Calls and forms from search, appointments and closings |
Keep one channel that closes deals while search develops. A good real estate SEO company helps you compare closed transactions by source and does not promise that every portal lead can be replaced.
Most agent websites have a home page, an IDX search and little else. We build the pages that answer the searches people type before they pick an agent.
Each neighborhood or town you serve gets a page with school districts, commute patterns, price bands, housing types and recent activity you can verify. Pages are written for your market, never copied with a swapped place name.
Separate landing pages for first time buyers, relocation, luxury, downsizing, selling a home and what your listing process looks like. Each ends with one clear action, a call or a short form.
Categories, service areas, photos, posts and a steady genuine review routine. Map visibility for an office is separate from organic rankings and needs its own work.
We check how your IDX plugin handles indexing, duplicate listing content and canonicals, then decide which listing pages deserve to be indexed and which should stay out of Google.
Chamber of commerce pages, local sponsorships, community sites and partner lenders and inspectors, plus consistent listings. Delivered links are documented in your report.
Calls, forms and chat leads tied to the page that produced them, so you see which neighborhood pages bring appointments, not just visits.
Start from your average commission and work backward. These are examples to plug your own numbers into, not a forecast.
| Average commission per closing | Closings to cover 1 500 USD | Closings to cover 3 500 USD | Closings to cover 7 500 USD |
|---|---|---|---|
| 3 000 USD | 1 per month | 2 per month | 3 per month |
| 6 000 USD | 1 per quarter | 1 per two months | 2 per quarter |
| 12 000 USD | 1 per quarter | 1 per quarter | 1 per two months |
The table counts the fee only, before your brokerage split, lead costs and time. Count closings that began with a search inquiry, not every client who visited your site. Many agents see SEO as a long project, so judge it over a year, not one month.
What to build first depends on who you are and how many markets you cover.
| Business | Pages to prioritize | Typical plan |
|---|---|---|
| Solo agent | Two to four core neighborhoods, buyer and seller pages, office profile | Small, 1 500 USD |
| Team in one metro | Neighborhood set, relocation and price band pages, agent profiles, market reports | Growth, 3 500 USD |
| Brokerage with several offices | Office pages with distinct local detail, agent bios, area hubs, IDX indexing rules | Growth or Scale, 3 500 to 7 500 USD |
Start with the website you have and the markets you want to win.
Run the audit above. Review technical issues and the searches your local competitors already win.
Choose Small or Growth on the pricing page according to how many neighborhoods and offices you cover, and pay online.
Give manager access to your website, Search Console and Business Profile. Your accounts stay in your name.
Review shipped pages, links and fixes in your panel. Connect calls and forms to appointments and closings with your own CRM.
Published prices, month-to-month terms and no setup fee.
| Plan | Per month | Billing terms |
|---|---|---|
| Small | 1 500 USD | Month-to-month, no setup fee |
| Growth | 3 500 USD | Month-to-month, no setup fee |
| Scale | 7 500 USD | Month-to-month, no setup fee |
| Enterprise | 12 000 USD | Month-to-month, no setup fee |
Annual prepay is optional and saves 20 percent. Compare monthly deliverable limits on the SEO pricing page. When comparing a real estate SEO company, ask what will be published, implemented and reported for your budget.
Real estate SEO in the United States typically costs 1 000 to 3 000 USD per month for an individual agent or small team in one market, and 3 000 to 7 500 USD for a brokerage or a competitive metro. AgencySEO plans start at 1 500 USD per month. Compare the pages, links and reporting each quote includes.
It is worth it when one or two extra closed transactions a year pay for the fee, and your response time to new leads is good. Agents who rely on referrals or a single lead vendor often use SEO to own a source of buyer and seller inquiries. It is a weaker fit if you need closings this month.
Plan for four to eight months before neighborhood and market pages bring steady inquiries, and longer in large metros with strong brokerage sites. Map pack movement for your office profile can come sooner. These are planning windows, not guarantees, and a ranking only matters once it turns into a call or a form.
The best real estate SEO company publishes its prices, explains which neighborhood, listing and seller pages it will build, and reports calls and form leads rather than only rankings. Ask who owns your site and Google Business Profile, how IDX content is handled and whether the contract locks you in.
Yes. IDX pages are often thin or duplicated across many agent sites, so we focus on pages you control. That means neighborhood guides, market reports, buyer and seller pages and listing detail that adds local facts. We review how your IDX plugin handles indexing and canonicals before planning pages.
SEO can reduce how much you depend on portal leads over time, but it takes months and still has a monthly cost. Portals can fill a gap sooner. Compare cost per closed transaction across both channels, and keep the portal until search inquiries reach a steady volume.
No. Every plan is month-to-month with no setup fee and can be cancelled in the client panel. Annual prepay is optional and saves 20 percent. Pages, fixes and links already delivered stay with you, and the website, Search Console and Business Profile accounts remain in your name.
Run an audit to see where your website needs attention. Choose a monthly plan when you are ready to turn that work into clearer neighborhood pages and a stronger local presence.