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A fintech SEO agency grows organic acquisition for financial products while every page stays accurate and approved by your compliance team. AgencySEO plans, writes and builds finance content, rates pages and tools that rank in Google and appear in AI answers, under a monthly retainer.
Google classifies money topics as "Your Money or Your Life" content. Pages about loans, cards, payments, investing, savings, insurance or crypto are judged on experience, expertise, authoritativeness and trust (E-E-A-T) more strictly than almost any other niche. Thin pages, anonymous authors and outdated numbers lose to banks, publishers and comparison sites that have built trust for years.
In fintech, marketing copy is regulated. A blog post that mentions an interest rate, a return or a fee can count as a financial promotion or an advertisement. In the UK, the FCA financial promotions rules require communications to be fair, clear and not misleading. In the US, the SEC marketing rule and FINRA communications rules apply to investment firms and broker-dealers, and lending, deposits and payments carry their own disclosure expectations. We are not your legal counsel. We build a workflow where your compliance team reviews and approves every page before it is published or updated, and we keep a record of each approval in the panel.
People ask ChatGPT, Perplexity and Google AI Overviews which card has no foreign transaction fee, how a high-yield savings account works or what APR means. Those answers cite sources that are clear, current and trustworthy. A fintech SEO program has to earn citations in both places.
Our strategists choose the topic and target query and write a brief with sources, required disclosures and risk warnings flagged.
Our editors write the page with named, qualified authors or reviewers from your side where possible.
Your compliance team reviews in the panel, requests changes or approves.
We publish only approved versions and log the approval date and approver.
Pages with rates, fees or regulated claims get a review date and are re-checked on a fixed cycle.
Rates move, fee schedules change and regulations update. We keep a register of every page that contains a number, a product term or a regulated claim, so a product change triggers a list of pages to update instead of a hunt through the CMS.
| Page type | Main compliance risk | How we handle it |
|---|---|---|
| Rates and fees pages | Outdated numbers, missing conditions | Single source of truth, review date, last updated stamp |
| Comparison pages | Unfair or misleading comparisons | Clear methodology, balanced criteria, compliance sign-off |
| Educational guides | Implied advice or promises of returns | Neutral language, risk warnings, qualified reviewer |
| Calculators and tools | Assumptions read as guarantees | Visible assumptions, example labels, disclaimers |
| Security and trust pages | Overstated protection claims | Wording matched to actual licenses and protections |
Rates, pricing and fees pages often have the strongest commercial intent on a fintech site. We structure them so the current figures live in one place, are marked up where appropriate, show a visible last updated date and link to full terms.
Searches like "X vs Y" and "best business account for freelancers" carry high intent. We build comparison pages with a stated methodology and balanced criteria, reviewed by compliance, so they can rank without making unfair claims about competitors.
Loan, savings, FX fee, payroll or ROI calculators earn links from bloggers, journalists and educators far more easily than product pages. We scope, write and optimize tools with clear assumptions, and on the Scale plan turn them into quarterly digital PR assets. Our link building services then pitch them to relevant finance publications.
A well built glossary (APR, interchange, KYC, ACH, SEPA, chargeback, stablecoin and the terms your customers actually search) helps search engines understand what your brand is about and gives AI answers concise, quotable definitions. We connect glossary entries to product pages and guides with internal links, and use Organization, FinancialProduct and FAQ structured data where it fits.
Fintech pages rank and convert better when trust is visible: who regulates or licenses the company, how deposits or funds are protected (stated precisely and only as far as it is true), how data is secured, and who wrote and reviewed the content. We build or improve about, licensing, security and leadership pages and connect them to your content with consistent entity information.
"Is [brand] safe" and "is [brand] legit" are some of the most important branded searches a fintech gets. If you do not answer them on your own site, forums and review sites answer for you. We write security and trust pages that address those questions directly, reviewed by your security and compliance teams.
Most fintechs acquire users through both the website and the App Store or Google Play. We align web landing pages with app store listings, use smart app banners and deep links correctly, and make sure app-related searches land on a page that converts on mobile web as well as in the store.
Fintech sites are often single page applications, gated dashboards and documentation portals. Our technical seo services make sure marketing pages render on the server, logged-in areas stay out of the index, help centers and API docs are crawlable where useful, and international versions use hreflang correctly when you serve several regulated markets. On the Enterprise plan we review releases before they ship and support migrations, which matters when a rebrand or a new licensing entity changes URLs.
Finance questions are a large share of what people ask AI assistants. From the Growth plan we track how often your brand and pages are cited by Google AI Overviews, ChatGPT and Perplexity for priority topics, and we adjust content so the answer, the definition and the source are easy to quote. Our answer engine optimization work focuses on accurate, compliance-approved statements, because an AI answer that repeats an outdated rate from your site is a problem, not a win.
The usual starting point for a funded fintech. Up to 100 priority keywords, 2 markets, 6 new pages and 4 refreshes a month, 6 editorial links, AI search visibility tracking and quarterly competitor gap analysis.
For fintechs in competitive categories such as cards, lending or payments. Up to 300 keywords and 5 markets, 14 pages and 8 refreshes, 14 links, a quarterly digital PR asset such as a calculator or data study, one CRO landing page test a month and a dedicated senior strategist.
For regulated groups with several sites or brands, up to 10 markets, migrations and release reviews, team seats with roles, and a security and compliance pack with a DPA download, access log and least-privilege access checklist.
The Small plan at 1 500 USD per month works for an early fintech with one product and one market. All plans are month-to-month with no setup fee, and annual prepay saves 20 percent. Access is read-only for Search Console and GA4 and limited to an editor role in your CMS. Compare everything on the SEO pricing page.
It plans and builds organic acquisition for financial products: technical SEO, compliance-reviewed content, rates and comparison pages, tools that earn links, trust and security pages, and visibility in AI answers, measured against signups and revenue.
We build a review loop. Your compliance team approves every page that contains product claims, rates, fees or comparisons before publication, and we log approvals and review dates. Final responsibility for regulatory compliance stays with your team and advisers.
Yes. We keep a register of pages that contain numbers or product terms, structure them around a single source of truth, and re-check them on a fixed cycle or whenever you change a product.
No. We write educational and product content that avoids personal advice, includes the risk warnings your compliance team requires and is reviewed by qualified people on your side.
Read-only access to Search Console and GA4, an editor role in your CMS, and a compliance contact in the panel. We never need customer data or production systems.
Yes. Every plan is month-to-month and can be cancelled any time in the panel.
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